Chapter 12

Zero to 100

With my own taste of success under my belt, I was now ready for my next marketing client—someone with a product that wasn’t selling well and a Squarespace website in need of optimization. 

One night, at the end of December 2015, I stumbled upon an interesting product on Instagram. Clicking through to the website, I immediately recognized the telltale signs of a DIY Squarespace site. The copy was confusing, making it hard to understand what the product even did.

I decided to reach out. 

"Hi there, I came across the Nova a few hours ago via Instagram and clicked through to your site to learn more. I had no clue what a precision decarboxylator was, but after a few searches and watching your video, I got it. Going through that process gave me a quick glimpse of the potential you have from both an SEO and on-page optimization perspective (basically, making sure Google could find and understand my website). Is SEO content marketing something you’ve considered with growing your brand? Are you currently tracking conversions and optimizing your site according to specific marketing goals? If you’re interested, I can send over a free site audit outlining some areas of opportunity."

A few hours later, they replied:

"Hi Omari, I’d love to talk more. SEO and site optimization have been on my list of things to do for a very long time now... Let me know when we could plan a call and thanks for reaching out."

I set up a half-day roadmapping session for $1500, followed by a $2000/month retainer. I was back in business.

The first thing I did was reorganize the website to make it easier to understand. I focused on clearly explaining what problem the product solves, how it solves it, and why people should trust it.

I spent 30 days diving into online communities, uncovering how people described their problems. I met patients in person, gaining deeper insights. We created an ebook to demystify the process and debunk alternatives, followed by setting up an email sequence.

We started running ads to get more people to download our ebook. It worked—lots of people signed up, and soon, our sales took off.

Four months later, we had gone from zero online sales to over $100,000. It was the proof I needed that my strategies worked.

The system was effective. We had tuned the copy and the SEO, honed in on the right audience, and ensured top-notch customer service. It was everything I’d been honing for two years.

Success.

I had a new baby on the way and a successful client.

Except I was still selling my time, my energy for less than I knew it was worth.

But the deeper I got, the more it felt like a chore. I had no stake or equity—just an advisor on retainer, executing the work. When things started to turn, I knew I needed to focus on my family business.

Despite the initial successes and steady client work, I still lacked a true scalable product. I recognized that relying solely on services tied to my time would eventually lead to burnout.

Determined to find a sustainable solution, I decided to drop the marketing client and stop the tweak offer. Instead, I went all-in on content creation, affiliate marketing, and search engine optimization, hoping to stumble upon that elusive product opportunity.

No more tweaks or sidelines—it was time to step into my own. I had the proof, the system, and the ability to turn a product into a profitable business. Now, the only question left was: what would I sell?