Subject: Why I Sucked at Pricing
I sucked at pricing because I didn’t get to exercise that muscle growing up.
Money was tight, and asking for things—even things I needed—always came with a feeling of guilt. I’d learned early on to avoid putting extra weight on my mom’s shoulders, so when it came time to price my work, that same feeling followed me. I was scared to ask for more, scared to push boundaries, scared to seem like I was asking for too much.
But when I did price high, it was like the opposite problem showed up. People wouldn’t take me seriously. It reminded me of asking for something big as a kid—wanting it so badly but not knowing how to justify it or make it believable.
The problem wasn’t the number. It was me.
I hadn’t learned to stand behind my prices—not just to others, but to myself.
Over time, I realized something important: pricing is about more than math. It’s about conviction. It’s about showing up for the number you’ve chosen with confidence, clarity, and belief in the value you bring.
When I stopped basing my prices on fear—fear of rejection, fear of asking too much, fear of seeming out of reach—and started basing them on what I knew I could deliver, everything changed.
Conviction is what turns a price into a promise. It’s what makes clients trust you—and what makes you trust yourself.
Cheers,
🤔
hmmm… food for thought