Guidance for founders at the threshold of a new era
For the moment when the old order has served its purpose, and the new one has not yet taken form.
I write for founders who have successfully built the machine, but are now realizing the psychology that got them here won't be enough to take them where they want to go.
Business from the Inside Out
Building a business around a "borrowed shape" is a recipe for burnout. Why you must stop performing for the market and let effectiveness follow radical honesty.
What Survives the Ending
Sometimes the business dies, but the assets remain. How to tell the difference between what’s finished and what is still carrying the soul of your work.
When the Founder Outgrows the Machine
The mindset that helped you survive the start-up phase will destroy you during the scale-up. How to evolve when survival is no longer your primary source of energy.
When the Platform Changes
Software is automating the easy work. How to survive the commoditization of your skills by moving your value upstream.
The Good Clients Weren’t Luck
Stop hoping the right clients magically appear. The friction in your past projects isn't just noise—it's the data you need to build a business that actually lasts.
The Interpreter Class
AI isn't just taking jobs; it's breaking the monopoly of the middleman. Why the future of work belongs to those who trade in original insight, not just translation.
You Can’t Design a Web You Can’t See
Most of the web that actually drives your business is invisible while you’re living inside it. How to move from tracking raw data to mapping the relationships that help people find their way to your work.
Attention Is All You Need
We’ve been taught to measure intelligence by our output. But in a world of infinite production, your unique perception is your only real moat.