Do I need a website to start freelancing?

You don't need a website to start freelancing, but it's definitely a valuable tool in your arsenal. Think of it less as a requirement and more as a long-term investment in your business. When I first transitioned from my corporate job to freelancing, I didn't have a website right away. Instead, I focused on building my network and showcasing my skills through platforms like LinkedIn and freelance marketplaces.

However, here’s why a website can eventually be beneficial:

  1. Professionalism: A website serves as a digital handshake. It gives you credibility and shows potential clients that you’re serious about your business.

  2. Portfolio Display: It’s a centralized place where you can showcase your work, testimonials, and a bit about your journey—something I’ve found invaluable in the Capture phase of marketing, where you get to show who you are and what you do best.

  3. Control over Your Narrative: Unlike social media, your website is yours. You control the content, design, and user experience, allowing you to tailor your message and brand as you see fit.

  4. SEO and Visibility: Over time, your site can help you get discovered through search engines, expanding your reach beyond word-of-mouth and referrals.

  5. Client Portals and Resources: As you develop your freelancing business, having a place where existing and potential clients can access resources, get quotes, or even collaborate with you directly can be a game changer.

If you're just dipping your toes into freelancing, lean on existing platforms and networks to get started. When you're ready, think about investing time in developing a website. It doesn't have to be perfect right away—it can evolve as you do. And remember, it's all about staying nimble and embracing the messy middle, so don't let the lack of a website stop you from getting out there and landing those first gigs.

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