Do I need a website to start freelancing?
You don't need a website to start freelancing, but it's definitely a valuable tool in your arsenal. Think of it less as a requirement and more as a long-term investment in your business. When I first transitioned from my corporate job to freelancing, I didn't have a website right away. Instead, I focused on building my network and showcasing my skills through platforms like LinkedIn and freelance marketplaces.
However, here’s why a website can eventually be beneficial:
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Professionalism: A website serves as a digital handshake. It gives you credibility and shows potential clients that you’re serious about your business.
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Portfolio Display: It’s a centralized place where you can showcase your work, testimonials, and a bit about your journey—something I’ve found invaluable in the Capture phase of marketing, where you get to show who you are and what you do best.
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Control over Your Narrative: Unlike social media, your website is yours. You control the content, design, and user experience, allowing you to tailor your message and brand as you see fit.
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SEO and Visibility: Over time, your site can help you get discovered through search engines, expanding your reach beyond word-of-mouth and referrals.
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Client Portals and Resources: As you develop your freelancing business, having a place where existing and potential clients can access resources, get quotes, or even collaborate with you directly can be a game changer.
If you're just dipping your toes into freelancing, lean on existing platforms and networks to get started. When you're ready, think about investing time in developing a website. It doesn't have to be perfect right away—it can evolve as you do. And remember, it's all about staying nimble and embracing the messy middle, so don't let the lack of a website stop you from getting out there and landing those first gigs.