How do I bounce back after losing a client or project?
Bouncing back after losing a client or project is something every freelancer or entrepreneur inevitably faces, myself included. Let's take a deep breath and focus on how to move forward constructively.
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Acknowledge the Loss and Feel It: It's okay to feel disappointed or even angry. Allow yourself a moment to process these emotions. When I lost my first big client, I let myself feel the setback. I learned it's an essential step to moving on with a clear head.
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Analyze and Learn: Look at why you lost the client or project. Was it something within your control, like communication or unmet expectations? Or was it external, maybe budget cuts or strategy shifts from the client? When I went through this, I would jot down specifics about what went wrong and what I could have done differently. This way, it turns the experience into a learning opportunity—not just a loss.
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Reconnect with Past Clients and Network: Sometimes the best opportunities come from those you've worked with before. I recommend sending a friendly check-in or update email to past clients, leveraging your existing relationships. This could lead to new work or even referrals.
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Refine Your Offerings: Use this moment to reassess your skills and what you’re offering. Is there a way to diversify or sharpen your services? When I faced a dry spell, I used my "Develop" strategy from my Capture, Develop, Expose framework to refine my skills and offerings. I focused on what I could do to better serve future clients.
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Expose Yourself to New Opportunities: Get your work out there. Update your portfolio, write articles, create content, or expand your online presence. Sometimes, putting yourself out there can lead to unexpected opportunities.
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Redefine Success: Remember why you ventured into freelancing or entrepreneurship in the first place. What is your definition of success? It might not always be about securing that one big client but enjoying the flexibility and creativity in your work.
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Seek Support: Don't hesitate to lean on your support system, whether it's fellow freelancers, friends, or family. Sharing your experience with others can offer relief and sometimes new perspectives.
Remember, this isn't the end. It's a part of the journey that adds resilience and depth to your experience. Keep pushing forward, and know that each setback is setting the stage for a stronger comeback.