How do I follow up with leads without being pushy?
Following up with leads is often a delicate balance between persistence and patience. You want to stay top-of-mind without overwhelming them. Here’s how you can do it:
-
Provide Value Each Time: Every follow-up should offer something of value—whether it’s a helpful article, a case study relevant to their industry, or simply insights based on your previous conversation. This shows that you’re not just interested in closing a deal, but in genuinely helping them.
-
Timing is Key: Be mindful of the time frame. If you’ve just had an initial conversation, it’s usually appropriate to follow up within a week. After your first follow-up, consider spacing them out—perhaps every two to three weeks. This prevents your communications from feeling like overkill.
-
Respect Boundaries: Always give them room to express interest in continuing the conversation. You might say something like, “If now isn’t the right time, please feel free to let me know. I’d be happy to reconnect later when it's more convenient for you.”
-
Use Multiple Channels: People have different preferences for communication. If you initially reached out via email, consider mixing it up with a LinkedIn message or a quick phone call. Rotate these to appear less formulaic but maintain a record of your interactions.
-
Share Your Journey or Success Stories: Occasionally share a short update about your recent projects or wins that might be relevant to them. It could spark interest or show them how you’re adding value elsewhere.
-
End with a Question: Asking a thoughtful question invites a response, making it a two-way exchange rather than a broadcast message. It could relate to your last conversation or a new development in their industry.
-
Personalize Your Approach: Remember specific details about your past conversations—whether it’s related to their business needs, a hobby they mentioned, or any personal preferences. This shows that you’re engaged and attentive.
Reflecting on my journey from corporate life to freelancing, I’ve found these approaches not only maintain professional relationships but also open doors in unexpected ways. Take these steps, adapt them to your style, and redefine what successful follow-up means for you—finding a balance that aligns with your freelance goals.