How do I get featured in media outlets or industry publications?

Getting featured in media outlets or industry publications can significantly boost your credibility and visibility, but it's not something that happens overnight. Let's break it down using a version of the Capture, Develop, Expose framework, along with some anecdotes and actionable steps:

Capture:

1. Identify Your Story: Determine what makes your journey, product, or service unique. Is there a personal story or experience that led you to become a corporate dropout? Media outlets are always looking for human-interest angles or unique expertise.

2. Target Outlets: Make a list of media outlets and publications that align with your niche. Consider both local and national options. Each publication has a different tone and audience, so tailor your pitch accordingly.

Develop:

1. Build Relationships: Before you pitch, engage with journalists or editors on social media, comment on their articles, or share their work. Show genuine interest in their content, which opens doors for future engagement.

2. Craft Your Pitch: Write a compelling pitch that clearly states the value you bring to their audience. It should be concise, focused, and highlight why your story matters now. Back when I was trying to get noticed, I wrote personalized pitches that explained how my engineering background informed my creative ventures, making sure to connect the dots for the editors.

3. Create Quality Content: If you can, provide a few examples of your work or expertise. This could be articles, videos, or podcasts related to your field. Maintaining a blog or personal website with quality content makes it easier for media to see your worth.

Expose:

1. Leverage Social Proof: Once you receive media attention—no matter how big or small—share it across your social channels and website. The more you promote your features, the more you build authority in your space.

2. Network Offline: Attend industry events, conferences, and networking meet-ups where you can meet journalists and industry insiders in person. Relating to their work on a personal level can create lasting opportunities.

3. Stay Consistent: Keep reaching out and pitching even if you're met with silence initially. It's easy to get disheartened, but persistence often pays off. I got several rejections before landing my first feature, and it was that persistence that eventually got me noticed.

Remember, the goal is to provide value to each publication's readership while also amplifying your personal brand. Success doesn’t happen overnight, so redefine it on your terms and celebrate small wins along the way.