How do I maintain strong relationships with my best clients as I grow?

Maintaining strong relationships with your best clients as you grow is crucial. I've navigated this myself, and here's what I've found effective:

1. Prioritize Communication: As you scale, communication can fall through the cracks. Make it a priority. Regularly check in with clients, not just when projects or payments are due. Show genuine interest in their business and goals.

2. Value Consistency Over Perfection: Clients appreciate reliability more than flashy gestures. Delivering on time and maintaining quality goes a long way in building trust. Consistency builds credibility.

3. Personalization Matters: Despite growth, try to personalize your interactions. Reference past projects, remember details they’ve shared with you, and tailor your solutions to their unique needs. This makes clients feel seen and valued.

4. Ask for Feedback: Don’t shy away from constructive criticism. Open channels for feedback show that you value their input and are committed to improving and meeting their expectations.

5. Show Appreciation: Whether it’s a personalized thank-you note or a small gift, make sure your clients know they’re appreciated. Instilling appreciation into your professional DNA helps in cementing client loyalty.

6. Embed Them in Your Journey: As you evolve, let your clients be part of your growth story. Share insights, successes, and even challenges with them—these become opportunities for deeper connection.

7. Leverage the Expose Stage: In my framework, Expose is all about sharing what you've created. Use this with clients by presenting them with updates or ideas before others. This exclusivity not only fosters closeness but can also lead to deeper collaboration.

Remember, as you grow, the quality of your client relationships often dictates the trajectory of your business. It’s about redefining success not just in terms of numbers but in the strength and depth of your client connections.