How do I package and sell workshop recordings or training sessions?

Dec 2

Written By

Packaging and selling workshop recordings or training sessions is a great way to leverage your expertise and create a passive income stream. Here’s how I would approach it, drawing on my experience:

1. Capture Quality Content

Ensure your recordings are high-quality in terms of both audio and video. Invest in a decent microphone and camera, and use a platform that allows for seamless capture. If you’ve already recorded your sessions, consider editing to enhance clarity and engagement.

2. Define Your Target Audience

Understand who your ideal customer is. What are their pain points, and how can your workshop solve them? This clarity will guide your packaging and marketing efforts.

3. Develop Engaging Material

Edit your recordings to maintain engagement. Break down longer sessions into manageable modules. You might add supplementary materials like PDFs, worksheets, or quizzes that reinforce learning—this enhances value.

4. Package for Accessibility

Choose a platform that suits your audience. Options include Teachable, Thinkific, or even a membership site on WordPress. Ensure the user interface is friendly and the content is easily navigable.

5. Price Strategically

Research what similar offerings charge and consider your target audience's budget. Your pricing should reflect the value and uniqueness of your content. Consider tiered pricing or bundles to provide options.

6. Market Effectively

Use social media, email marketing, and perhaps a lead magnet (e.g., a free mini-course) to draw in your audience. Share testimonials or success stories from past attendees to build credibility.

7. Leverage Testimonials and Feedback

Collect feedback from your initial customers to improve content and build testimonials. Authentic testimonials are powerful for converting future potential clients.

8. Iterate and Improve

This is part of that messy middle no one really talks about. Use the feedback to make improvements. Don’t be afraid to update your sessions or add bonus content. This keeps them relevant and valuable over time.

9. Capture, Develop, Expose Framework

Capture insights from your audience’s feedback and broader market trends.
Develop by refining your content based on what you learn.
Expose by regularly promoting and showcasing your expertise through additional content like blog posts, podcast appearances, or social media insights.

Remember, success isn’t instant; it’s about consistently adding value and building trust with your community. Adjust your approach as you learn more about what works and resonates with your audience. Redefine your success based on these learnings—after all, it’s about what works for you and your lifestyle.