Should I ask for testimonials after completing a project?
Absolutely, asking for testimonials after completing a project is a smart move. Think about it as building social proof, a crucial part of your brand as a freelancer. Testimonials act as trust signals to potential clients, showcasing not just your skills but also the experience of working with you.
Here’s a simple way to approach it:
-
Timing Matters: Ask for a testimonial soon after the project is completed, while the experience is fresh in your client's mind. Their feedback will be more specific and genuine.
-
Set the Stage: Make it easy for them. Provide a few guiding questions or a template if necessary, but leave room for them to express their unique perspective. This flow from Capture to Develop (in my framework) ensures you’re collecting authentic and detailed testimonials.
-
Balance Humility with Strategy: It's not just about collecting positive affirmations. Use feedback to fine-tune your services—embrace constructive criticism as well.
-
Express Gratitude: Always thank them for taking the time. This simple act of kindness strengthens your professional relationship, paving the way for future collaborations or referrals.
When I pivoted from engineering to creative work, I noticed how testimonials underscored my credibility in a new field. They were instrumental in bridging the gap between my past career and new ventures. So, go ahead, incorporate testimonials into your workflow—they’re valuable assets on your freelancing journey.