Should I build a personal brand that extends beyond freelancing?
Absolutely, building a personal brand that extends beyond freelancing can be one of the most valuable investments you make in yourself. Think of your personal brand as the foundation that supports everything you do—it’s not just about the services you provide, but about who you are, what you stand for, and the unique value you bring to the table.
Reflect on your journey and what you're naturally drawn to. In my book, The Corporate Dropout, I talk a lot about redefining success and aligning your professional life with your personal values and interests. This alignment is key to establishing an authentic personal brand. Here's how you can start:
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Identify Your Core Message: What are you passionate about? Is it innovation, creativity, wellness? Your core message should resonate with your audience but also be something you truly believe in.
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Leverage Existing Skills: Think back to my Capture, Develop, Expose framework. Begin by capturing your existing skills and experiences that can be transformed into content, products, or services that introduce you to new audiences.
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Expand Your Horizons: Don’t limit yourself to just what you do as a freelancer. Maybe you're also an advocate for remote work or a storyteller through a podcast. Explore different mediums and platforms to share your message.
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Engage and Build Community: A strong personal brand thrives on meaningful connections. Engage with your audience consistently, whether through social media, email newsletters, or events, and build a community around shared interests.
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Embrace Flexibility: Just as my path from an engineer to a creative entrepreneur wasn't straightforward, building your brand will involve some trial and error. Be open to pivots and don't be afraid to share the messy middle with your audience.
Remember, a personal brand is a living, evolving entity that grows with you. It’s not just about business; it’s a reflection of your entire journey. Keep it real, allow it to evolve, and ensure it mirrors your authentic self. This will open doors to opportunities beyond freelancing that you may not have envisioned when you started.