Should I create digital products, courses, or templates?
Choosing between digital products, courses, or templates depends largely on your strengths, audience needs, and the type of value you want to provide. Let’s break it down:
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Digital Products: These can range from eBooks to exclusive content. They're great if you have deep expertise in a particular area and can compile information in a way that’s easy to consume. For me, creating "The Corporate Dropout" was like distilling years of experience and insights into something tangible. If you have content that can address a broad question or problem, this might be your route.
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Courses: If you enjoy teaching and can guide people through a learning process, creating a course can be incredibly rewarding. Courses allow for in-depth exploration of a topic with structured content, which can engage your audience over a period of time. When I developed my framework, Capture, Develop, Expose, I essentially structured it like a course to guide others through content creation.
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Templates: These are ideal when your audience needs actionable tools to apply immediately. Templates work well if you're in a field where you can standardize a process or tool to make someone else’s life easier. They're quick to consume and often solve immediate, practical problems. Remember, these should make people feel like they’ve achieved something significant without the heavy lift.
Reflect on what makes you tick: Do you want to teach, give someone a handy tool, or share comprehensive insights? Test your ideas with your audience through surveys or small launches. This exploration is part of the messy middle—where you’ll pivot, learn from failures, and redefine success in a way that resonates with your journey and values.
Remember, you’re not limited to one type. As you evolve, your offerings can too. Just start with your natural inclination because momentum builds success.