Should I create templates, toolkits, or done-for-you solutions?
Choosing between creating templates, toolkits, or done-for-you solutions hinges on your skills, audience needs, and business model. Let's break it down:
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Templates: If your audience is DIY-inclined and cost-conscious, start with templates. They're a scalable solution requiring upfront effort but minimal ongoing input. For instance, when I transitioned from engineering to creative work, I developed content guidelines and frameworks I could easily replicate and modify for different clients—these evolved into templates that saved time and served as entry-level offers.
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Toolkits: Toolkits are like a booster pack—a step beyond templates. They're ideal if your audience values guidance but still wants control. They usually include instructional materials, resources, and supportive content. Think of them as a mini-course in a box. This could be great if you enjoy curating resources and enjoy teaching others how to fish.
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Done-for-You Solutions: If you lean towards a more hands-on approach and have the bandwidth, consider offering this premium service. It’s for clients who value convenience and expertise over cost. While freelancing, I found that some businesses preferred a complete package with a white-glove experience—done-for-you solutions allowed me to deliver more value to select clients while commanding higher fees.
Before deciding, engage your audience to understand their preferences and pain points. Use surveys, social media polls, or direct outreach to capture insights. Once you've developed your product, expose it to your audience, iterate based on feedback, and hone the offer.
No matter where you start, there's room to leverage your skills into multiple offerings as your business evolves. Remember, redefining success on your terms often requires flexibility and willingness to pivot.