Should I invest in certifications or formal education?
The decision between investing in certifications or formal education depends largely on your goals, the industry you're targeting, and your personal learning style. It’s something I’ve wrestled with myself.
-
Identify Your Goals: Are you looking to gain a specific skill quickly, or are you aiming for a broader understanding of a new field? Certifications are typically laser-focused and can quickly bolster your skill set, making you more competitive in specific roles or industries. Formal education, however, provides a more comprehensive foundation, which can be valuable if you’re considering a significant career shift or pursuing an area where foundational knowledge is critical.
-
Industry Demands: Some fields, like IT and project management, highly value certifications (think AWS or PMP), often considering them more current than a traditional degree. On the other hand, roles in fields such as engineering or academia might still lean heavily towards traditional formal education.
-
Cost and Time: Certifications are generally less time-consuming and costly. When I decided to pivot from engineering to more creative endeavors, I found that focused courses and self-study could bridge the knowledge gap faster and more affordably than returning to a university.
-
Learning Style: Consider how you learn best. Are you self-motivated and able to benefit from short, intense bursts of study? If so, certifications might be right up your alley. If you prefer a structured learning environment, formal education might be more beneficial.
In my book, I also talk about the messy middle—the exploration phase where you’re trying to balance structured learning with on-the-ground experience. This is where practical, project-based learning can be invaluable. Consider using my “Capture, Develop, Expose” framework: capture new information through courses or self-study, develop it by applying it in real-world projects, and expose your skills by putting your work in front of audiences or employers who matter.
Lastly, redefine success for yourself. What will truly elevate your career or business aspirations? Evaluate each option against this personal benchmark.