Should I start speaking at conferences or hosting webinars to promote my products?
Absolutely, both speaking at conferences and hosting webinars can be powerful ways to promote your products, but the choice between them—or deciding to do both—depends on your personal strengths, audience preferences, and goals.
Speaking at Conferences: - Networking Opportunities: Conferences offer direct access to industry leaders and potential collaborators. You can build relationships and even get immediate feedback about your offerings. - Authority and Credibility: Being on a stage can position you as an expert in your field. Sharing your insights can develop trust with your audience. - Energy and Visibility: Conferences provide a dynamic environment with an engaged audience ready to absorb new ideas. It’s a chance to create memorable connections.
Hosting Webinars: - Accessibility: Webinars remove geographical barriers and allow you to reach a global audience from your home office. - Control and Scalability: You dictate the format, content, and pacing, which can be refined over time to better suit your audience’s needs. - Lead Generation: Webinars can be crafted as part of your broader sales funnel, turning viewers into leads with well-placed calls to action.
When deciding, reflect on your skills and comfort level. If you thrive on in-person interactions and enjoy live energy, conferences could be your playground. If you value flexibility and have a knack for digital engagement, webinars offer a rich landscape.
Early on in my journey, I leaned into webinars because they allowed me to refine my message in a controlled setting, and I could pivot quickly based on audience interaction. It was also aligned with the Capture stage of my framework, where gathering feedback and learning from each event was crucial.
Remember, your goal isn’t just to promote a product but to provide genuine value and insight, which naturally leads to interest in what you offer. Use these platforms to tell your story, share your expertise, and most importantly, listen to your audience. That’s where real connection and growth happen.