Should I work on freelance platforms like Upwork or Fiverr?

Freelance platforms like Upwork and Fiverr can be both a great starting point and a tricky path for freelancers, and the decision to use them should align with your goals and where you are in your freelance journey.

Advantages:

1. Exposure and Access: These platforms give you access to a wide range of clients you might not have otherwise, providing valuable exposure and the opportunity to build a diverse portfolio.

2. Ease of Entry: They lower the barrier to entry. You don’t need a website or established network to start landing gigs. You can start working and earning quickly, which can be crucial if you're in a transition phase from corporate life.

3. Skill Development: They offer a playground to refine and diversify your skills by taking on a variety of projects.

Challenges:

1. Pricing Pressure: Competition is fierce, often leading to a race to the bottom on pricing. This can devalue your skills and time if you're not careful.

2. Platform Fees: They take a percentage of your earnings, which, over time, can add up. This is something to consider as you compare your potential earnings versus direct client work.

3. Client Control: These platforms control many aspects of the client relationship, which can sometimes lead to less autonomy over your projects and pricing.

My Journey and Advice:

When I started transitioning from corporate life to freelancing, I did dabble in these platforms. They were instrumental in teaching me what clients cared about and how to communicate my value effectively. However, I quickly realized the importance of diversifying client acquisition channels.

Here's my advice:

1. Start with Platforms: Use them initially to gain experience, build your portfolio, and learn client management. Capture opportunities to showcase your work.

2. Develop Your Brand: Simultaneously work on establishing your personal brand. This could mean creating your own website, developing your message, and networking in communities relevant to your niche.

3. Expose Opportunities Off-platform: Once you have some momentum, start reaching out to clients directly. Leverage the testimonials and portfolio pieces you've garnered from platforms to build credibility and trust.

Ultimately, redefine what success means for you. Platforms can be a stepping stone, but the goal should be to use them as part of a broader strategy that aligns with your long-term vision of flexible and fulfilling work.