What content should I create to drive traffic to my sales pages?

Driving traffic to your sales pages involves creating content that not only attracts potential customers but also guides them purposefully toward making a buying decision. Here's a roadmap based on my experiences and framework:

1. Capture Attention with Valuable Content:
2. Start by creating content that answers the questions your potential customers are asking. Use tools like Google Trends or Answer The Public to identify these queries.

3. Write blog posts or create videos that explore these topics in depth. Don’t just scratch the surface; provide insights that establish you as an expert in your field.

4. Develop Trust Through Consistent and Useful Interactions:

5. Engage your audience with a series of educational emails or free resources—think e-books, how-to guides, or case studies that showcase successful outcomes from your products/services.

6. Share testimonials or case studies that develop social proof, showing real-world results from clients who have benefited from what you offer.

7. Expose the Value of Your Offerings:

8. Host webinars or live Q&A sessions to expose your audience to the direct value of what you offer, focusing on how it solves their specific problems.

9. Use social media to give behind-the-scenes looks at your working process or share quick tips and tricks that demonstrate your expertise and the benefits of your products/services.

10. SEO and Content Optimization:

11. Ensure your website and content are optimized for search engines with appropriate keywords, meta descriptions, and titles that clearly communicate your offerings.

12. Consistently update your content to keep it relevant and useful, which in turn keeps users coming back and helps improve your search rankings.

13. Create Compelling Calls to Action (CTAs):

14. Make sure your CTAs are clear and compelling in every piece of content. Tell your audience exactly what you want them to do next, whether it’s viewing a sales page, joining a newsletter, or signing up for a discount code.

Remember that the journey from content to conversion is often not linear. Be patient and flexible, and listen to your audience for cues on how you can better serve their needs.

From my own journey, I learned that embracing the messy middle—testing different formats, failing fast, and pivoting often—was crucial. Don’t shy away from experimenting with new types of content or adjusting strategies based on what you learn from your audience’s interactions. Define success on your own terms and iterate until your content authentically aligns with your audience's journey toward the sales page.