What should I do if I don’t get any clients in my first few months?

First off, take a deep breath. It’s totally normal to struggle with finding clients in the beginning. The transition from corporate to freelancing isn’t just a change in job structure; it’s a complete mindset shift. Now, let’s break it down into actionable steps to get you moving forward.

1. Evaluate and Adjust Your Offerings: Consider if what you’re offering aligns with what potential clients actually need. Is there a demand for your skill or service? Maybe the way you’re presenting your offering is not resonating. It’s okay to pivot. In my journey, when I wasn't getting traction, I had to refine and sometimes completely rethink what I was offering.

2. Leverage Your Network: Tap into your existing network. Sometimes your first clients are just a conversation away, likely among people you already know. Let them know what you’re doing and how you can add value. Ask for referrals. Early on, a former colleague connected me with a project that became my launchpad.

3. Build a Portfolio: Even if you haven’t had paying clients yet, create a portfolio that showcases your skills. You could volunteer for non-profits or create hypothetical projects that demonstrate your expertise. This not only boosts your credibility but also gives you content to share and discuss.

4. Get Visible: Utilize social media platforms or professional sites like LinkedIn. Share your work, insights, and tips related to your field. This is about exposing yourself and your abilities to the right audience. This process aligns with the Expose phase in my Capture, Develop, Expose framework—people need to know you and your work.

5. Seek Feedback: Sometimes we’re too close to our own work to see what’s missing. Reach out to mentors or communities in your industry for advice on how to strengthen your approach. Constructive feedback can lead to significant breakthroughs.

6. Stay Persistent and Patient: Consistency is key. It may take time, but don’t give up. Reflect on the purpose behind why you left the corporate world in the first place, and let that fuel you even during the slow spells. I had months when nothing seemed to work, but perseverance and belief in my vision were crucial.

Ultimately, remember that freelancing is a marathon, not a sprint. It’s about building relationships and continuously improving. Keep refining, experimenting, and pushing forward, and your first clients will start to come. And when they do, your journey will have prepared you to deliver incredible value.