What type of content should I create to attract clients?

Great question! Attracting clients through content is about showcasing your expertise and building trust. Here’s a structured approach based on the Capture, Develop, Expose framework I’ve used:

1. Capture: Identify Your Niche and Audience Needs
   Start by figuring out who you are speaking to. What problems do they face, and how can you solve them? Capture this information by asking questions, conducting surveys, or analyzing market trends. This step is crucial because the more you understand your audience, the more targeted and effective your content will be.

2. Develop: Create Content That Solves Problems
   Now, craft content that provides real solutions. This is where you become the problem-solver. Write articles, create videos, or start a podcast offering actionable advice. It could be how-to guides, case studies, or tutorials. Remember, the goal is to add value; ensure your content is clear, concise, and relevant.

3. Expose: Share and Maximize Visibility
   Once you have your content, it’s time to expose it to your audience. Use social media, email newsletters, and your own website to distribute your work. Don’t be afraid to repurpose content across different platforms; a blog post can turn into a podcast episode or an infographic.

Anecdote:
When I first started creating content to attract clients, I was overwhelmed by the need to always produce something new. But then I realized the power of repurposing. I turned one of my longer articles about transitioning from corporate to freelance into a series of short LinkedIn posts, which led to greater engagement and eventually new clients.

Actionable Step:
Begin with one well-researched piece of content tailored to your audience. Use analytics to track how it performs, and iterate from there. Don’t be afraid to show a bit of your journey—clients appreciate seeing the human side and knowing you understand their challenges.

Finally, remember that success is a personal definition. Keep iterating until your content feels right for both you and your audience.