What’s the best way to network as a freelancer?

Dec 8

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Networking can feel overwhelming—especially if you struggle with it. If you often worry about awkward conversations or coming off as pushy, know that you’re not alone. This guide is designed to help you break through your hang-ups and show you that networking isn’t about collecting contacts—it’s about building genuine, mutually beneficial relationships.

1. Start Small in Comfortable Spaces

If the thought of a crowded event makes you nervous, begin where you feel safe: online.

Online Communities:

Where to Begin: Join LinkedIn groups, Facebook communities, or industry-specific forums related to your field.
How to Engage: Start by reading posts and “liking” comments. Gradually move into commenting or asking questions when you feel ready.

Example:
Imagine you join a Squarespace design forum. At first, you just read through discussions about design trends. Over time, you contribute by answering questions or sharing a tip you’ve learned from your experience. This low-pressure engagement builds your confidence and introduces you to people with similar interests.

2. Prepare for Conversations

Worrying about awkward silences is normal. Prepare a few conversation starters so you can approach networking with confidence.

Actionable Tips:

Prepare Questions: Think about open-ended questions like, “What project are you most excited about right now?” or “What challenges are you facing with your current website?”
Share a Quick Story: Have a brief, relatable story ready, such as how you once revamped a client’s site that led to a measurable boost in sales.

Example:
At a small meetup, you might say, “Hi, I’m [Your Name]. I recently helped a local café increase their online orders by 25% by redesigning their website. What’s been the biggest challenge you’ve faced with your digital projects?” This opens up the conversation with a concrete example and invites them to share their experience.

3. Choose Events That Suit Your Style

Not every event will feel right. Focus on finding gatherings that match your personality and interests.

Suggestions:

Local Meetups: Look for small, community-driven events in your area. These are often more relaxed and give you a chance to connect with people one-on-one.
Webinars and Workshops: Virtual events can be less intimidating. They also offer structured Q&A sessions, which can be a natural way to ask questions and connect with others.
Industry-Specific Conferences: Choose events that focus on topics you’re passionate about; your genuine enthusiasm will shine through.

Example:
You find a webinar on new Squarespace features. During the Q&A, you ask a thoughtful question about custom integrations. After the session, someone reaches out in the chat with their own insights, giving you a natural segue into a one-on-one conversation.

4. Embrace Follow-Up as a Genuine, Actionable Connection

Following up after a conversation is crucial, but it must be more than a “thank you” note. Build on the specifics of your interaction to keep the momentum going.

Actionable Follow-Up Strategy:

Subject: Great Connecting at [Event/Forum] – Here’s That Resource!
Hi [Name],
It was fantastic speaking with you at [Event/Forum] about the challenges of integrating custom code into Squarespace designs. As promised, I’m sharing the guide I mentioned on streamlining custom integrations: [insert link].
Also, you mentioned you’re exploring new ways to optimize your site for mobile users—would you be interested in a brief call next week to brainstorm some ideas?
Looking forward to your thoughts!
Best regards,
[Your Name]

Key Points to Include:

Reference Specifics: Remind them of a detail from your conversation, like a challenge they mentioned or a promise you made.
Include a Clear Action Step: Whether it’s sending a resource or scheduling a call, make sure your follow-up has a next step.
Keep It Personal: This shows that you value the connection and are invested in helping them, not just collecting contacts.

5. Take It One Step at a Time

Networking is a gradual process, and every small effort counts.

Celebrate Each Interaction: Every meaningful conversation or connection is a win.
Reflect on Progress: Periodically review your networking successes. Even a few thoughtful interactions can open doors.
Be Patient with Yourself: Building a network takes time. Allow yourself to grow into it, one conversation at a time.

Example:
Maybe you exchanged emails with one person after a webinar. Over the next month, you share a few helpful articles, and eventually, you’re invited to collaborate on a project. Each small action contributes to a larger, valuable network.

Final Thoughts

Networking doesn’t have to be a chore. It’s about making real, authentic connections that benefit both you and those you meet. By starting small, preparing your conversations, choosing events that feel right, and following up with actionable, personal messages, you can overcome your networking challenges. Each step you take builds your confidence and transforms the way you connect with others.

Remember: You have unique skills and experiences that are valuable. When you show up as your authentic self, you’ll not only feel more comfortable but also attract the right opportunities. Take it one step at a time—you’ve got this!

What networking challenges have you overcome? Share your experiences and tips in the comments below—your journey might be the encouragement someone else needs today.